← William Stewart

Build and run

Clancy Business Finance

WordPress · PHP · SEO

Available

Taking on work now

Case study

A finance broker needed their site rebuilt to a new design, and then somebody to keep it running afterwards.

What I did

Built it out from Mercer Design's redesign. When Mercer stopped taking on web work I took the client on directly, and have run it since: monthly maintenance on WordPress and PHP, ongoing SEO, and new sections when they need them. The most recent was a case studies area, built to give them something to rank for and something to post.

Outcome

A better web presence and a steady stream of new content for search. They came across when the agency wound down its web work and have been with me since 2024.

Detail

Rebuilt across 2022 and 2023 to a Mercer design. I went through the existing site first, and the recommendations were mostly structural: the page hierarchy, and the things that were quietly holding back search. Getting hosting access out of the previous provider took longer than any of the actual work, which is usually the way. I have run it since, and the case studies section went live at the end of 2025.

WordPressPHPSEO
Next

An inherited briefing system that needed rebuilding rather than patching, and which then kept growing as people worked out what they actually wanted from it.

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